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Category: Marketing

Creating a Buyer Persona for an Acupuncture Practice Focusing on Integrative Healthcare

Integrative healthcare is a growing trend in the healthcare industry as more people seek holistic and natural solutions to their health problems. One of the most popular integrative healthcare practices is acupuncture, which has been used for thousands of years to treat various health conditions. As an acupuncture practice focusing on integrative healthcare, it is […]

How to pick an insurance biller for your holistic practice

When owning a holistic practice, one of the most important things to consider is how to handle insurance billing; this can be tricky and time-consuming, but ensuring that your patients receive the reimbursement they are entitled to is essential. As a holistic practitioner, choosing an insurance biller who understands the unique needs of your practice, […]

How to Develop a Marketing Plan for your Acupuncture Practice

Acupuncture is a rapidly growing alternative and integrative therapy that offers a range of benefits for pain management and other health conditions. However, starting and running a successful acupuncture practice requires a well-thought-out marketing plan to attract and retain clients. A marketing plan helps you define your target audience, understand your competition, and develop a […]

Projecting cash flow in a medical practice

Cash flow is the amount of cash a business generates and uses in a given period. Understanding cash flow as part of your business plan is essential to ensure that the practice has enough money to pay its bills and invest in its future growth. Projecting cash flow in a medical practice can be daunting, […]

How to establish a business plan for your holistic practice

Opening a holistic healthcare practice is an exciting and challenging endeavor that requires careful planning and preparation. A business plan is a critical tool that can help you to organize your thoughts, set goals, and create a roadmap for your practice's success. In this blog post, we will discuss the steps on how to establish […]

Tips for opening your first practice

Opening a holistic medicine practice can be a rewarding and fulfilling experience, but it is also a significant financial investment. As a healthcare consultant, I want to share some critical business advice and tips for opening your first practice. First and foremost, it is essential to have a clear and comprehensive business plan in place […]

4 Marketing Tips for Your Acupuncture Practice: Best Practices for Social Media, Your Website, and More!

Did you know that the acupuncture industry in the United States is valued around $664 million? Approximately 3 million adults receive acupuncture treatment each year and that number continues to grow as more people turn to holistic healthcare and alternative medicines. How can your acupuncture practice attract and retain clients in this growing market? Your […]

Front Desks + First Impressions: Foundations for Managing the Patient Experience

They’re called first impressions for a reason: you seldom get a second chance to make a positive, lasting impression. In the age of healthcare consumerism where patients can shop around for the best value and patient experience, it’s more important than ever that your holistic practice delivers a great first impression. One of the foundational […]

Your Holistic Practice's Online Reputation: Your Holistic Website

Do you know the value of your holistic practice’s online reputation? Research shows that 63% of patients choose one provider over another based on a strong online presence – that’s a major win for those who capitalize on these opportunities. As patients leverage the internet to discover and research different holistic providers, appealing to your […]

Want to Promote Your Chiropractic Practice? Take a Crack at These Marketing Tips

Did you know that the US chiropractic industry is worth around $15 billion? Chiropractors treat approximately 35 million Americans annually and that figure is only growing as people continue to turn towards holistic treatments to help their ailments. If you’re wondering how your chiropractic practice can attract new patients while retaining current ones, then your […]

What’s In a Name? Integrative Medicine Vs. Functional Medicine

One of language’s inherent qualities is the capacity to have more than one way of saying the same thing—or, at least, what might be perceived as the same thing. There seems to be another way of phrasing something in countless cases, which can be helpful for connecting the dots between ideas, or it can result […]

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