Do you know the value of your holistic practice’s online reputation? Research shows that 63% of patients choose one provider over another based on a strong online presence – that’s a major win for those who capitalize on these opportunities.
As patients leverage the internet to discover and research different holistic providers, appealing to your online audience is more important than ever, even if you’re not currently accepting new patients.
Let’s dive into a cornerstone of your practice’s online reputation: your website.
Why Does Your Holistic Practice Need a Website?
A website demonstrates authority and validates your presence, both online and your physical existence within your community. Your practice’s website is where you can further drive patient engagement, distinguish yourself from the competition, and empower patients to learn more about you. It’s a tremendous resource to leverage!
How Does Your Website Impact Your Online Reputation?
The truth is that your online reputation is being shaped whether you’re managing it or not, so it behooves you and your practice to steer the digital ship. Your website is your comprehensive path into the digital buzz around your practice and can help communicate important information to your patients and those shopping around for the best care.
You always want to put your best foot forward, right? Creating and maintaining your holistic practice’s website is a surefire way to do that. Since the possibilities are endless, there are countless ideas and methods to use when crafting your site, but the most important thing is to put forth your best representation of who you are and what your practice strives to do.
5 Things to Feature on Your Holistic Practice Website
Your options are nearly limitless, but here’s where we recommend you start with including on your practice’s site:
Mission Statement, Guiding Principles, and Other Foundational Writings
Your holistic practice’s mission statement is a core piece of writing that should absolutely be featured on your website. But why stop there? Consider including a section or page that features your practice’s foundational writings so that patients can reference them. This will help distinguish you from the competition and shape a meaningful online reputation.
About Us
Everyone loves a good origin story; share yours with the world on your holistic practice’s website! Potential patients in the research phase will connect well with learning more about you, how you got started, and what drives you – and current patients will build a deeper connection to your practice, too. Your “About Us” page is a core element of shaping your practice’s online reputation.
If your holistic practice isn’t utilizing at least one social media platform, then you could be missing connections with a multitude of patients. Your practice’s website and social media accounts are perfect complements to each other which means you should link them together when possible. Point website visitors to your social media accounts and vice versa to further affirm your practice’s online reputation.
Your patients finding you online is awesome, but at some point, they’ll need to visit your practice in-person. Be sure to include pertinent details to make this happen, including contact information, location details, hours of operation, and more.
Blogs or Articles Relevant to Your Specialty and Interests
Sharing your thoughts on new developments within your specialty, writing a response to other thought leaders in the industry, spreading the news about upcoming events and why they matter to you are just a few things you can write about for a blog on your website. You don’t have to be a great writer to get started – just taking a few minutes to write can help you further connect with your patients and start a conversation with them!
Want More Time to Refine Your Online Reputation? Partner with Holistic Billing Services!
We know all too well that a huge burden for holistic practices is the medical coding and billing process. It’s cumbersome, complicated, and can lead to a multitude of issues with your revenue cycle if not properly managed. None of these features bode well for your goals of developing a website and distinguished online reputation.
That’s where the friendly, knowledgeable experts at Holistic Billing Services come in! We have decades of experience and expertise in your specialty, so rest assured that we know how to handle your revenue cycle. Ditch the mountain of paperwork and frustration with rejected claims – we’ve got it all covered!
Let us take on the burden of medical billing so you can focus on what matters most: your patients.
Contact us today!
