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Why Your Holistic Practice Needs a Mission Statement (+ How to Write One)

Learn how to write a mission statement for your holistic practice in three easy steps

Have you ever wondered if your holistic practice needs a mission statement? Do you feel intimidated about writing one or are worried it’ll sound too generic? Fear not, we’ve got you covered.

Mission statements are a foundational element of your holistic practice’s business operations and help communicate an important message to your clients, both present and potential. This compounds to foster patient loyalty and boost your overall healthcare revenue cycle!

Writing a mission statement doesn’t have to be mission impossible for your holistic practice. Let’s dive into the components of a mission statement, why your practice needs one, and how to put it all together. 

Why Is a Mission Statement Important?

A mission statement articulates why your practice exists in the first place; unlike other types of business writing, such as a Statement of Purpose or Vision Summary, the mission statement reveals the values of the business and should have an inspiring tone of voice.

Mission statements can be displayed and promoted in a plethora of ways, including:

  • Reception area or waiting room
  • Exam room
  • Brochures and pamphlets
  • Newsletters
  • Stationary
  • Website
  • Blogs
  • And more!

In addition to being a valuable piece of writing, your holistic practice’s mission statement is important for the following reasons:

Increases Patient Engagement

When patients understand the core reason for your holistic practice’s operations, they’re more likely to engage on a deeper level with your practice. Patient engagement is huge for your healthcare revenue cycle in terms of patient satisfaction, client retention, and word of mouth marketing.

Stands Out from the Competition

Anything, within reason, that your practice can do to distinguish itself from the competition is probably a good idea: crafting a succinct and compelling mission statement is one such manner to go about this! A little creativity and sincerity can go a long way to helping your practice stand out from the competition and make your operations more memorable.

Helps Your Patients Connect with the Core of Your Practice

Patients will have their own perceptions and expectations about your holistic practice from your online reputation, word of mouth recommendations, and other sources of information that don’t include your actual practice space. Reading your meaningful mission statement can help shape their perception and build a better relationship between your practice and your patients.

Core Components of a Mission Statement

Now that we’ve outlined the importance of a mission statement for your holistic practice and how you can leverage this piece of writing to promote your practice, let’s dig into the core components of a mission statement.


Perhaps you’ve heard of the phrasing “Be brief, be bright, be gone” to illustrate the mantra for effective communication; the same applies here for your mission statement. It shouldn’t be more than about 100 words or a few sentences, which means you’ll want to refine it from a rambling story to a clear, concise piece of writing.

Philosophy of Care

Your holistic practice exists to deliver quality care to members of your community, of course, but how can you express this in phrasing that is relevant, compelling, and authentic to your operations? Brainstorm with your staff or even pick the brains of your patients to see how your practice manifests its philosophy of care in daily operations.

Guiding Principles

What are the core tenets and values that guide your holistic practice’s operations? Highlight a couple of them in your mission statement so that your patients gain a clearer understanding of your principles.

A Healthy Dose of Inspiration

Your mission statement’s mission is to inform and inspire all who read it, including yourself, your other staff members, and your target audience. As such, it’s important to utilize an inspiring tone when writing and to captivate the reader with an authentic message that reflects your practice.

How to Write a Mission Statement for Your Holistic Practice in 3 Steps

As we said earlier, writing a mission statement doesn’t have to be mission impossible: it doesn’t need to take days or weeks to put it together, just a little bit of creativity.

You can write your holistic practice’s mission statement in three easy steps:

  1. Define your practice’s purpose: articulate what your practice does to serve your patients and the community
  2. Describe your practice's goals and objectives: briefly highlight what sets your practice into motion and guides your operations
  3. Be specific and brief: avoid using filler words or industry jargon that will distract your reader from your mission statement

Your mission statement can be effectively leveraged in a myriad of ways, ranging from your website presence to posting it in your office and including it in marketing efforts. This piece of writing is essential for connecting with your audience and distinguishing yourself from the competition in your area.

Another important reminder is that your mission statement can evolve over time. For example, perhaps you add another specialty to your practice, or you initiate a relationship treating the veterans in your community; these elements can and should be reflected in your mission statement!

Partner with Holistic Billing Services to Streamline Your Operations!

Wish you could spend more time refining the various pieces of writing you need for your holistic practice? Do you often find yourself swamped with medical billing problems, rejected insurance claims, and generally at a loss for updated billing regulations?

Partner with the experts at Holistic Billing Services to take the burden of billing off your shoulders and empower you to focus more energy, creativity, and time into your practice. We’ve got experience in your specialty, and we can’t wait to see you optimize your operations! Your success is our success and we’re here with you for every step of your healthcare revenue cycle.

Contact us today to get started!

August 2, 2022
 - by Antonio Arias, MBA, CHBME
Learn how to write a mission statement for your holistic practice in three easy steps
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