Holistic Billing Services Blog

How Much Do Massage Therapists Make? (And How Insurance Billing Changes the Math)

Ask almost any licensed massage therapist (LMT) why they got into the profession, and they’ll tell you the same thing: they wanted to help people heal. But ask them about the biggest bottleneck in their practice, and you’ll hear a very different story: physical limits and income ceilings. Unlike desk jobs, massage therapy is physically […]

Which Insurance Companies Cover Acupuncture? Aetna, UHC, BCBS & Cigna Compared

If you run an acupuncture practice, you’ve likely noticed a massive shift over the last few years: patients actively expect their health insurance to cover acupuncture. However, coverage isn't universal, and carrier policies vary wildly. Because Holbie processes the nation’s largest dataset of holistic health claims, we see real-world payment data long before industry reports […]

The 8-Minute Rule Explained: Billing Timed Codes for Manual Therapy

If you entered healthcare because you harbored a secret, burning passion for complex governmental math equations, congratulations! You are a unicorn. For the remaining 99.9% of us who got into practice to actually heal people—and who start sweating uncontrollably the moment insurance math enters the room—billing time-based codes can feel like an exercise in high-stakes […]

Does Medicare Cover Massage Therapy? What Practitioners Need to Know in 2026

If you run a massage therapy practice or an integrative health clinic, you’ve likely been asked this question dozens of times by patients entering retirement age: “Does Medicare cover my massage therapy?” ​The short answer is no—Original Medicare (Part A and Part B) does not cover standalone massage therapy. ​However, as integrative care becomes more […]

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