The goal of your holistic practice, no matter the specialty you offer, is to deliver quality care and effective treatment to the patients in your community. Complementary treatments like massage therapy or acupuncture are proven methods for managing ailments such as chronic pain and are valid avenues to reduce widespread opioid usage.
One method for attracting new patients to your holistic practice is to network with medical practices in your community. These physicians—who likely have patients living with pain or other ailments—would be a great source for patients getting referrals for holistic treatments instead of prescription medications.
Networking in healthcare can feel intimidating if you’re not sure what to do or where to start; however, with just a few tips, your holistic practice can enjoy the benefits of networking and delivering great care to your community! Let’s explore some benefits of networking and how to get referrals from medical practices in your area.
Networking, which is another word for professionally mingling, can provide a few benefits to your holistic practice and revenue cycle when it comes to making new connections and strengthening partnerships with other healthcare professionals.
Some benefits of networking for your holistic practice include:
Networking is about sharing information and resources with other healthcare professionals in your community. What naturally happens as part of this exchange is building and fortifying relationships within your city or town. Meeting and connecting with fellow healthcare providers can lead to a more engaged network, which leads to partnerships and opportunities in the future.
With each venture into the realm of networking in healthcare, you’re likely to see new perspectives or creative marketing techniques as implemented by other healthcare professionals. Maybe it’s a catchy slogan, appealing graphic design scheme, or inventive manner for capturing information via QR code or raffle drawing. Alternatively, if you see the same monotonous patterns of the presentation then maybe your lightbulb moment is working out how to distinguish your practice from others.
They say knowledge is power and that you don’t know what you don’t know. Networking in healthcare helps you learn what practices, resources, people, and programs are available to your community. This information can be pivotal to share with your patients and can help inform you and your staff of other professionals in your community. Exploring what your community has to offer can help you empower your patients and, in some cases, help you see what might be missing.
A cornerstone of networking and building relationships within your community is simply showing up. When you put yourself and your holistic practice out there, other practices and professionals will take notice! Don’t underestimate the power of a conversation or the opportunity to meet new people in the healthcare field.
There’s no doubt that networking in healthcare has the potential to grow your business and attract new patients to your holistic practice! From this perspective, networking is a huge resource to boost your healthcare revenue cycle management strategy and enable you to boost revenue with new customers.
Ready to reap the aforementioned benefits of networking in healthcare and connect with medical practices in your community? Start with these 3 tips for networking in healthcare, which include:
Networking doesn’t have to be accomplished in-person—social media platforms are a wealth of information and have a ton of resources that can help you connect with medical practices in your city.
Consider making a business account for your holistic practice on Instagram or Facebook and share helpful content for your followers and patients. This is a great resource for you to also engage with the medical practices who also utilize Facebook or Instagram—you can Like, Comment, and Share their posts, when relevant, which results in them noticing your profile and connecting with you.
Another method for connecting on social media is to leverage LinkedIn; use your profile to interact with other healthcare professionals and share useful content on the site. This is an effective way to keep you and your holistic practice top of mind when medical practices and their physicians are looking to refer patients to complementary providers.
The patients who visit you for holistic treatments likely have a traditional medical provider that they see—therefore, they’re a perfect bridge for connecting you and the medical practices in your area! When appropriate, asking about their physician can lead to the perfect networking opportunity and help you gauge where your patients are coming from. This information can help you target specific medical practices in addition to broad networking efforts with other healthcare professionals in your community.
Instead of—or, in addition to—networking efforts that take you out of your holistic practice, consider hosting an open house or networking event at your office!
Bringing other healthcare professionals and potential patients into your space gives you a chance to demonstrate how clean and comfortable your practice is; plus, it can help them geographically place your holistic practice in relation to their home, practice, gym, and other spots that they frequently visit. You can entice people to visit and participate in your networking event by offering a raffle or drawing for a gift card.
Marketing efforts, organizing events, traveling to professional events, and more all take time, energy, and creativity. These resources can be strained if you’re constantly dealing with mountains of paperwork or having to rework rejected claims that cost your holistic practice money.
Partner with Holistic Billing Services to handle your medical coding and billing needs so you can focus more on what matters most: delivering great holistic care to your community! Our experts have extensive experience in whatever your specialty is and we’re eager to help your practice thrive.
Contact us today to learn more!
At Holbie, we offer complete and innovative Holistic Billing Services for acupuncture, massage therapy, and chiropractic providers.
At Holbie, we offer complete and innovative Holistic Billing Services for acupuncture, massage therapy, and chiropractic providers.
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