To our clients, future partners, and team members:
Running an independent practice right now is tough. Across our industry, holistic practitioners, most of whom are solo operators or small, tight-knit teams, are getting squeezed from every direction. Inflation is driving up daily operating costs, technology vendors keep tacking on extra monthly fees, merchant processors take a massive bite out of card transactions, and insurance rules feel like a moving target.
Most practitioners entered this field to heal people, not to spend their nights managing software subscriptions, chasing payment processors, and fighting billing red tape.
We take our role in this community seriously. Over the coming year, our vision for Holbie is built around a straightforward mission: helping independent practices cut unnecessary overhead, streamline their technology, and protect the revenue they earn.
We are addressing this across three core areas:
1. Making Practice Technology Truly Affordable
Right now, the average practitioner spends anywhere from $80 to $130+ every month just for basic practice management and EHR software, and that often doesn't even include extra charges for automated reminders, digital intake, or clearinghouse fees.
Our goal is to bring that cost down to $25 to $50 a month.
Holbie isn't just a billing service; it’s an integrated operational platform. We give you the essential tools you need to run your practice under one roof:
- Online scheduling and automated client reminders
- Clinical charting with fast, Payer-compliant charting templates
- Digital intake capabilities
- A Point-of-Sale (POS) system built specifically for wellness practices
- Seamless connection between your daily clinical workflow and your billing
By bringing these tools together, we can eliminate the need to juggle four different software subscriptions, saving our average client roughly two-thirds of what they are paying elsewhere.
2. Providing Flexible Payment-Processing Options
For most solo and small holistic practices, between 85% and 95% of patient-side revenue is collected through credit, debit, or HSA/FSA cards. When software companies lock you into rigid processing setups with hidden markups, those fees quietly eat thousands of dollars out of your pocket every year.
We believe clinic owners deserve flexibility, so we are approaching Point of Sale with two distinct paths:
- Square Integration: If you already use Square and like your setup, you can connect your existing account to Holbie and keep your current workflow without skipping a beat.
- Holbie Merchant Services: For practices looking to cut operating costs, our dedicated processing option can save up to 30% on credit card fees, keeping more of your hard-earned revenue inside your business.
3. Using Data and Technology to Stop Preventable Denials
Where we are taking Holbie technologically is what I am most excited about.
Holbie has spent more than a decade handling billing exclusively for acupuncture, massage therapy, and holistic health. We are the largest specialized billing platform in the country for these services, processing high transaction volumes across major states like California, New York, Florida, and nationwide.
Because we develop our own proprietary software, we are in a unique position to take that massive foundation of historical data and pair it with modern technology to catch claim errors before they ever leave the door.
When solo practitioners try to handle insurance billing on their own, industry data shows denial rates routinely sit between 15% and 25%, causing many to abandon insurance entirely out of sheer frustration. Even non-specialized, general medical billers frequently see 12% to 20% denials simply because they don't understand holistic modifiers, unit limits, or rider rules.
At Holbie, our focus is keeping denials down in the low single digits and ensuring clean, consistent collections.
While a 0% denial rate doesn't exist in healthcare, insurance carriers shift their rules constantly, we protect your practice by focusing on the fundamentals:
- Upfront Verification: We verify patient benefits, visit caps, and authorizations before treatment begins.
- Payer-Compliant Documentation: We provide standardized SOAP templates designed around real-world insurance audit requirements.
- Proactive Claim Screening: Our system checks claims against nationwide payer rules and coding patterns to flag potential issues before submission.
- Dedicated Specialty Follow-Up: Our billing specialists actively manage, track, and appeal unpaid claims so nothing gets abandoned.
The Mission Moving Forward
Software shouldn't just look sleek, it has to actually protect your bottom line.
By combining deep specialty billing expertise with affordable, all-in-one practice tools, Holbie is building a practical platform that helps independent practices stay independent, profitable, and focused on patient care.
Thank you for trusting us with your practice. We're proud of what we're building together, and we look forward to sharing more updates with you over the coming year.
