Your holistic practice exists to deliver quality care to your community; no matter what specialty you offer, it’s crucial that your patients recognize, value, and return to your practice. After all, you won’t last long if you don’t attract patients!
But how can you go beyond simply making your patients aware of your practice and foster a long-term, genuine connection between you, your practice, and your community? How can you instill patient loyalty in a manner that is sincere and beneficial to the future of your practice?
Patient loyalty is a key component of your healthcare revenue cycle and this article strives to provide you with the context and measures to take in order to grow and nurture it within your practice. Keep reading to learn more!
Let’s look at a few key statistics regarding customer loyalty that can apply to your holistic practice:
As with any business venture, minimizing churn and turnover results in a more stabilized, consistent revenue stream. It’s cheaper to keep the customer you already have than to attract a new customer to replace them.
This directly applies to your holistic practice and your overall healthcare revenue cycle! Putting in the effort and developing an enduring, profitable relationship with your patients leads to a better revenue cycle and empowers you to scale your business as more patients come your way. But how can you achieve genuine patient loyalty?
Patient loyalty can be nurtured in a variety of manners in addition to providing excellent holistic services! Consider these tips to further solidify the relationship between your practice, your patients, and your community:
Nobody wants to enter a place of business that is disorganized, dusty, or cluttered—particularly not in a holistic environment where wellness, healing, and good energy are synonyms with your business. From the steps leading up to your practice to the waiting room, bathroom, and everything along the way, make an effort to reflect your holistic values in the environment of your practice.
This might include:
Setting the tone for your patients’ experience and delivering a fantastic first and lasting impression is a surefire way to get patients returning to your office again and again.
Scrambling to find a patient’s misplaced file or having a desk littered with sticky notes doesn’t bode well for appearing to run your practice smoothly and efficiently. Your patients want to see that your office is professional and organized, meaning they can trust you to deliver a great experience in terms of treatment and administration.
From answering the phone in a clear, consistent manner to handling scheduling conflicts and following up with patients about any billing issues, your holistic practice needs to be on its game to demonstrate trust and loyalty.
If you and any team members appear cold or indifferent to a patient, that can leave a negative impression. Instead, make an effort to engage the patient in conversation and use their name in communication. Deploying active listening skills and exhibiting you have an interest in your patient—not their pocketbook—can help build patient loyalty, engagement, and overall satisfaction.
Taking this even further means creating an individualized treatment plan for each of your patients and maintaining a dialogue with them about it. While this might sound like common sense, and that’s great if it does, making the effort to inform each patient about their treatment plan, check in with them over time, and encourage questions are all great ways to nurture patient loyalty.
Social media platforms can be the ace up your sleeve if you leverage them appropriately for your holistic practice. Use your accounts to post about:
Social media doesn’t have to be overwhelming or feel superfluous if you build and facilitate engagement with your patients!
Want to deepen the relationship between you, your practice, and your community but feel overwhelmed with the medical coding and billing process? Find yourself frequently fielding questions from patients regarding the status of their claims? Unsure if you should accept insurance, how to bill Medicare, and have other important questions relating to your healthcare revenue cycle?
Turn to the experts at Holistic Billing Services to effectively handle your medical billing and coding so that you can get back to what matters most: your patients. Our team of friendly professionals has experience in your expertise and we’re eager to help your practice thrive so you remain a cornerstone in your community!
At Holbie, we offer complete and innovative Holistic Billing Services for acupuncture, massage therapy, and chiropractic providers.
At Holbie, we offer complete and innovative Holistic Billing Services for acupuncture, massage therapy, and chiropractic providers.
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